El origen de una nueva generación de joyeros

The story of Jael Joyería is a saga of jewellers that started in Cedeira (A Coruña) more than half a century ago. In 1952 brothers Ricardo and Aladino Fernández Aneiros began their career in their father’s house dealing with commissions in quite difficult conditions. Only two years later the fame of their good work allowed them to open a jewellery and watch-making workshop in Ferrol, the seed of what in its second generation is already linked to establishments that are as representative as Jael Joyería, in Santiago and A Coruña; or JAR, in Ferrol.

With the extension and starting up of a workshop for own manufacture, in 1972 the Fernández brothers started to receive orders from the Royal Family, Ministries, Heads of Government, Embassies or the Spanish Navy. Ricardo and Aladino managed to establish a seal of quality and trust that they were able to transmit their descendants, responsible for their legacy at the time of generational succession.

This was the case with the Ricardo’s first-born. José María Fernández began his solo career by opening Jael Joyería in Santiago de Compostela, in the calle General Xeneral Pardiñas, in 1994, envisioning the potential of one of the most emblematic shopping areas of the capital of Galicia. The project, which his wife, Esperanza Fernández, joined two years later, had already started with the support of the most prestigious brands in jewellery and accessories. The intention was to become a standard of reference for the whole region in the sale of exclusive, excellent quality products.

José María, Ricardo y Esperanza Fernández Family photograph of Jael Joyería The origin of the family saga of Jael Joyería The origin of a new generation of jewellers Former premises of Jael Joyería in Lugo Jael Joyería opened its shop in A Coruña in 2015 Rolex Area in Jael Joyería (Santiago de Compostela)

In 2007 Jael opened its second jewellers’ in Lugo, in the emblematic Plaza de Ángel Fernández Gómez, an establishment that in 2015 moved to the modernist centre of A Coruña. The expansion ended with the opening of a Rolex Area in the Santiago store, the only unique sales point of the Swiss firm in north west Spain.

José María Fernández and Esperanza Fernández have always been fortunate to be surrounded by an excellent professional, technical team, capable of responding to the challenges of the future and conveying to their customers the confidence that is its trademark. From the very start, Jael Joyería also decided to get involved in social projects in the cities in which it is present. The result of this are the collaborations with groups such as the Andrea Foundation which supports children with long-term, chronic or terminal illnesses; the Down Galicia Foundation; or the Association of Parents or Guardians of People with intellectual disabilities of Lugo (Aspnais). Exclusive collections have been created for these, whose profits go to solidarity projects. In addition, Jael is present in a multitude of cultural and sports events, supporting the dissemination of heritage and the arts and organising golf tournaments, paddle tennis, gymnastics or horse riding competitions.


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