In 2014, Jael Jewelry opened the first space dedicated to Rolex in Galicia, located in its Compostela establishment. Four years later, it was the A Coruña store that incorporated this space, designed to offer a unique shopping experience.

In the renovated store space in A Coruña, the striking emerald green wall with a wave motif that presides over the space evokes the iconic Oyster, the world’s first watertight wristwatch. This intense green is repeated throughout the Rolex space, creating accents that harmonize a renewed color palette. The walls combine textures ranging from walnut wood to stone in beige tones, and the delicate lighting accentuates the beauty of a selection of Rolex models displayed in showcases.

This is a further step in the trajectory of a company that moves with the times and adapts to the demands of its customers. Jael Joyería opened its first store in Santiago de Compostela in 1994, and has been present in A Coruña since 2014. Since its beginnings, Jael Joyería has been linked to the watchmaking excellence represented by Rolex, of whose products it is the official distributor in the north of Galicia. The Geneva-based brand is famous throughout the world for its expertise and the quality of its products, symbols of excellence, elegance and prestige. The movements of all its Oyster Perpetual and Cellini watches are certified by the COSC and then tested for accuracy, performance and reliability. The Superlative Chronometer certification – symbolized by the green seal – confirms that each watch has successfully passed the tests carried out by Rolex in its own laboratories and according to its own criteria. These are periodically audited by an independent body.

The term “Perpetual”, which appears on all Oyster watches, is much more than a word written on a dial: it is a philosophy that represents the vision and values of the brand, a perpetual quest for excellence that founder Hans Wilsdorf passed on to the company. Rolex is thus the architect of numerous innovations, including the Oyster, the first water-resistant wristwatch, which was launched in 1926, and the automatic winding by Perpetual rotor, invented in 1931. Since its foundation, Rolex has filed more than 500 patents. The brand designs and manufactures, at its four headquarters located in Switzerland, most of the components of its watches. Rolex takes care of the different stages, from the casting of the gold alloys to the assembly of each of the elements of the movement, the case, the dial and the bracelet, through the machining of the parts and the finishing. . In addition, the brand is actively involved in the arts, sports and exploration, and supports those who work for the conservation of the planet.

La entrada Jael Jewelry renews the space dedicated to Rolex in its store in A Coruña se publicó primero en Jael Joyería.

A historical question

Rolex after-sales service is linked to the very history of the brand. Its founder, Hans Wilsdorf, was committed from the brand’s earliest days to offering a thorough technical service, with a presence in all the countries in which its products were sold. In this way, the founder of the house reasoned, the proper functioning and durability of the pieces, capable of being passed on from generation to generation as a family legacy, was guaranteed.

Mechanisms of great precision and complexity

Along its history, Rolex has opted for innovation and has registered more than half a thousand patents, which makes its watches precise, reliable, resistant… and complex. Its handling and repair require specific preparation, a training that the watchmakers of the authorized after-sales services receive and update periodically.

Specific training for watchmakers

The best watchmakers in the world work in official Rolex workshops. Furthermore, the firm has its own training program with theoretical and practical courses. This allows authorized services to have personnel who understand the complexity of the mechanisms and are capable of reviewing them and, if necessary, fine-tuning them with the greatest guarantee. Only a Rolex authorized watchmaker should perform these tasks.

world wide web

For founder Hans Wilsdorf, it was essential that anyone who purchased a Rolex should have a technician nearby to call upon for regular servicing and necessary repairs. For this reason, Rolex has developed an extensive worldwide network of centers that maintain parts in perfect condition. It is made up of highly specialized professionals who understand the complexities of these mechanisms and know how to respond to the eventualities that the passage of time may generate in their operation.

Rolex Warranty

A Rolex watch is a watch for life, and also a legacy. The official distributors take care of the maintenance of the parts with periodic revisions, the only ones that can respond to the lifetime warranty that characterizes them. Only an overhaul in an authorized center provides an answer to this guarantee, since the manipulation of the mechanisms by watchmakers without proper training can cause long-term damage to their functioning.

Jael Technical Service As a Rolex distributor in the north of Galicia, Jael Jewelry has a technical service capable of solving all the problems that may arise in a watch of this brand. With specialized watchmakers and a careful after-sales service, the stores in Santiago de Compostela and A Coruña are the only authorized centers in the area to carry out this type of overhauls and repairs.

La entrada Jael and the global network of Rolex after-sales services, a guarantee for your watches se publicó primero en Jael Joyería.

Rolex’s novelties for 2022 include new designs applied to pieces that are already true style icons. This is the case of the Oyster Perpetual Air–King: its new generation pays homage to the pioneers of aviation and presents relevant changes already in its case, which has been entirely redesigned. Its visualization has also been reformulated. The watch is equipped with caliber 3230, a movement at the cutting edge of watchmaking technology.

As for the Oyster Perpetual GMT–Master II, Rolex has presented an unexpected reinterpretation. The winding crown is located on the left side of the case, while the date window is located at the 9 o’clock position. The bezel is very striking: made in two-tone monobloc Cerachrom, it is made of green and black ceramic, a color combination never seen on the model.

Also the classic and recognizable Oyster Perpetual Day–Date 40 has been updated with a striking glacier blue dial with fluted bezel. Few models are more evocative than this Rolex classic, now made in the most prestigious metal possible: platinum.

Rolex has not forgotten its relationship with the sea in its catalog of novelties for 2022. The Oyster Perpetual Yacht-Master 42 is refined with a model available in 18K yellow gold, which also has an important aesthetic novelty. It is equipped with the innovative Oysterflex bracelet and has an optimized Chromalight display that ensures long emission intensity. In addition, in daylight, the white tone of these display elements is more vivid.

Finally, Rolex makes available to the public a reformulation of the Oyster Perpetual Datejust 31 that captures the attention from the first glance. The main reason is a blue dial with floral motifs, created using textured effects and illuminated by diamonds set in the center of the corollas of each of the flowers that characterize it.

La entrada Five new Rolex models that update the brand’s icons se publicó primero en Jael Joyería.