Jael Joyería, official distributor of Rolex in Santiago de Compostela and A Coruña, has renovated its store in Compostela street in the latter city, and expanded its space dedicated to the Geneva brand. The Rolex space has been updated with the latest aesthetic codes, as well as incorporating a new and pleasant seating area.
In 2014, Jael Jewelry opened the first space dedicated to Rolex in Galicia, located in its Compostela establishment. Four years later, it was the A Coruña store that incorporated this space, designed to offer a unique shopping experience.
In the renovated store space in A Coruña, the striking emerald green wall with a wave motif that presides over the space evokes the iconic Oyster, the world’s first watertight wristwatch. This intense green is repeated throughout the Rolex space, creating accents that harmonize a renewed color palette. The walls combine textures ranging from walnut wood to stone in beige tones, and the delicate lighting accentuates the beauty of a selection of Rolex models displayed in showcases.
This is a further step in the trajectory of a company that moves with the times and adapts to the demands of its customers. Jael Joyería opened its first store in Santiago de Compostela in 1994, and has been present in A Coruña since 2014. Since its beginnings, Jael Joyería has been linked to the watchmaking excellence represented by Rolex, of whose products it is the official distributor in the north of Galicia. The Geneva-based brand is famous throughout the world for its expertise and the quality of its products, symbols of excellence, elegance and prestige. The movements of all its Oyster Perpetual and Cellini watches are certified by the COSC and then tested for accuracy, performance and reliability. The Superlative Chronometer certification – symbolized by the green seal – confirms that each watch has successfully passed the tests carried out by Rolex in its own laboratories and according to its own criteria. These are periodically audited by an independent body.
The term “Perpetual”, which appears on all Oyster watches, is much more than a word written on a dial: it is a philosophy that represents the vision and values of the brand, a perpetual quest for excellence that founder Hans Wilsdorf passed on to the company. Rolex is thus the architect of numerous innovations, including the Oyster, the first water-resistant wristwatch, which was launched in 1926, and the automatic winding by Perpetual rotor, invented in 1931. Since its foundation, Rolex has filed more than 500 patents. The brand designs and manufactures, at its four headquarters located in Switzerland, most of the components of its watches. Rolex takes care of the different stages, from the casting of the gold alloys to the assembly of each of the elements of the movement, the case, the dial and the bracelet, through the machining of the parts and the finishing. . In addition, the brand is actively involved in the arts, sports and exploration, and supports those who work for the conservation of the planet.